Everyone always thinks that louder is better. It’s not always the case but you do need to have your song loud enough to compete with songs on the radio. Most people use a limiter. But using a limiter alone can make your song sound squashed. I use the technique of using a bit of digital clipping followed but the limiter. This trims down the transients a touch before it hit’s the limiter. Thus giving the limiter less to do. Check out the video below to see how I do it!